Euro-Reklama is Poland’s biggest out-of-home media exhibition and was attended by nearly 6,000 professional visitors from 20 countries.”We pride ourselves in providing state-of the-art solutions,” said Peter Pisarski, POL TV. “iCapture is the only audience measurement solution available today which offers such a high level of accuracy at very wide angles. It is a remarkable product that deserves recognition.”
POL TV was awarded four prizes in total for their display including best stand design and presentation and THE BOMB FIRM OF THE FAIR award nominated by TV Biznes. “We are pleased to have received yet another award for iCapture,” said Catherine Moore, Director of International Sales. “iCapture is more than just an audience measurement system, it is a robust, scalable tool that finally makes it possible to measure ROI and proactively adapt content to the viewing audience.”
iCapture, like all TruMedia products, is fully respectful of the audience’s privacy: no images are ever recorded, and no uniquely identifiable data is extracted.
To view the winning stand online, visit http://www.poltv.pl/files/2008stand.wmv.
POL-TV Multimedia is a pioneer in providing digital signage and audience measurement solutions within Poland. Established in the 1980′s, POL-TV is the largest pay TV provider for hospitals in Poland (serving about 260 hospitals and with 12,000 screens). POL-TV was also one of the first companies in Europe to deploy mobile LED video walls.. POL-TV owns and manages digital signage networks in airports, railway stations and hospitals all over Poland. POL-TV Multimedia designs and produces its own multimedia content, which was presented in the AKA Digital Gallery at Screen Expo London 2008. In 2006, POL-TV won an International Fair Show Award in Poznań for its digital signage software. In 2008, POL-TV was appointed sole distributor for TruMedia’s audience measurement systems in Poland and is currently working to establish a new retail network to include TruMedia’s iCapture systems. Online at http://www.poltv.pl.
TruMedia Technologies Inc is the leading provider of real-time audience measurement solutions. TruMedia’s advanced automated imaging systems deliver accurate viewing measurements for out-of-home advertising on posters, digital signs, TV monitors, display windows and in-store product displays. Using proprietary video analytics technology developed during the past five years within the homeland security industry to detect and track viewers’ faces, TruMedia’s audience measurement solutions generate true, real-time viewing data for displays in order to measure true visual exposure to media and merchandise.
Proactive merchandising is also made possible using TruMedia’s PROM feature, an Application Programming Interface (API) which enables iCapture to interface with leading content delivery management systems to tailor digital signage messaging to specific demographics or to audience behavior in real-time.
When combined with the data provided by iTally™, an Opportunity to See people counter, the number of people who passed by any given display can be compared with the number of people who actually watched the display to calculate audience impact ratios. Online at http://www.tru-media.com