TruMedia’s Audience Measurement Solution installed in Copenhagen Airport
Enables Real-Time Measurement of Media Exposure & Targeted Advertising
Tel Aviv, Israel, February 23, 2015, TruMedia Measurement Ltd the leading provider of real time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of the Copenhagen Airport audience measurement project. TruMedia provides the audience measurement solution to the Egmont group, a global media corporation, the prime contractor of the project.
Copenhagen Airport is a pioneer and the first airport in the world that installed 550 screens for advertising purposes. TruMedia sensors are connected to the screens, gathering information on traffic, gender and age groups of the screen viewers and their attention to the content played.
At the first phase, the information gathered from the solution shall be used to demonstrate to advertisers what audience viewed their advertisements. The second phase will encompass advertisement changes in real-time depending on the unique demographics of the viewers.
TruMedia’s technology, through advanced imaging systems, delivers accurate viewing measurements for out-of-home advertising networks. The technology automatically detects and tracks viewers’ faces in order to measure true visual exposure to media and merchandise while fully respecting the customers’ privacy.No images are recorded, and no uniquely identifiable data can be extracted. The data collected is anonymous. Images from the company’s sensors are processed and converted in real-time into data.
Mr Moshe Shlisel TruMedia’s CEO commented: “We are excited and honored to take part in this exclusive project with our long-time partner in Denmark Fineman A/S. It is important that digital signage can demonstrate with data and numbers its efficacy for the advertisers. Just as people meter has become a standard for the TV-rating world and pay-per-click is the business model for the internet space, we see that the players in the out-of-home advertising space require a metrics for measuring the effectiveness of their advertisements”.
“Airports are an ideal setting for targeted advertising. The amount of different people passing by throughout the day, night and week is substantial, thus, there is a sizeable potential for advertisers to maximize their effectiveness by real-time targeting based on audience measurement information.
“We hope and believe that this is the first of many projects we will take part in as the need for accurate out-of-home advertising measurement will propel growth and high ROI for advertisers.”
TruMedia (www.tru-media.com) is the leading provider of real-time, automated audience measurement solutions for the retail and Out-Of-Home display industries. Its state-of-the-art video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content.