Yehud, Israel, July 11, 2012, TruMedia Technologies Ltd., a leading provider of marketing optimization and audience measurement solutions for store chains and out-of-home digital signage networks, announced today that it has selected Fineman A/S from Denmark, a leading Nordic value-added niche distributor, as the sole distributor of its audience measurement products and solutions in the Nordic region. Fineman A/S will distribute all of TruMedia’s leading products and solutions: SmartScreen, iCap, iCaptureMix and iTally for the Retail segment, Allio, and iCaptureMini for the Digital Signage market.
TruMedia’s CEO, commented: “With more than 20 years in the IT industry Fineman A/S has acquired considerable expertise and an established client base in Europe. We are glad to partner with them for the sale of our products in the Nordic region and we are confident that this partnership will open doors for us in leading store chains in Europe. We look forward to a long and fruitful collaboration”.
Jesper Fineman, Fineman’s CEO said: “We are excited to partner with TruMedia. We have witnessed their unique products in action at different sites. Finally, there is a comprehensive audience measurement solution for European retailers. Based on TruMedia’s products and solution retailers can now measure the effectiveness of their window displays, optimize their advertising budget, evaluate the effectiveness of their sales team and ensure targeted advertising at the point of sale.”
Fineman, headquartered in Birkerød, stepped into the market in 1991 becoming a distributor for IT peripherals. Since the inception of LCD technology, Fineman has concentrated on and specialized in this field. The sales, marketing, service and support personnel have focused and sharpened their skills over many years. Imaging of processes in industrial, medical or other very special environments require products adapted perfectly to the needs of these applications.
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