TruMedia Technologies Appoints George E. Murphy as CEO
TruMedia Technologies Inc. has appointed George E. Murphy, former SVP Global Marketing of Daimler Chrysler, as Chief Executive Officer. TruMedia has also announced the opening of the official company headquarters in Tampa, Florida, USA.
TruMedia, because in advertising every face counts
Looking at me, looking at you: TruMedia's iCapture system measures the ROI of advertising dollars spent on billboards. It sounds like a scary concept for the public, but to ad agencies, Israel's TruMedia is like a dream come true.
Spain: Altabox’s Kentia Now Includes Trumedia’s Audience Measurement Solution
The digital signage software solution Kentia, from the Spanish company Altabox (Note: Roi Iglesias, editor of Ooh-tv.es, also collaborates with Altabox), now includes TruMedia’s audience measurement solution as well as its trigger marketing service PROM.