TruMedia in the news

TruMedia analytics expands age range detection

ruMedia Technologies has announced that its new technology and continuous software development now allows the detection of five age groups.

TruMedia Technologies Appoints George E. Murphy as CEO

TruMedia Technologies Inc. has appointed George E. Murphy, former SVP Global Marketing of Daimler Chrysler, as Chief Executive Officer. TruMedia has also announced the opening of the official company headquarters in Tampa, Florida, USA.

TruMedia, because in advertising every face counts

Looking at me, looking at you: TruMedia's iCapture system measures the ROI of advertising dollars spent on billboards. It sounds like a scary concept for the public, but to ad agencies, Israel's TruMedia is like a dream come true.

USA: JB&A Will Distribute TruMedia Solutions

TruMedia Technologies has appointed JB&A, a US Channel Management, Solution Provider, Stocking Distributor and Consultant, as an official distributor of TruMedia products in the USA.

USA: Samsung PROM Will Provide Real-Time Audience Data for Use in Nielsen’s On Location Reports

Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced that The Nielsen Company will offer complete, on-going measurement for the Samsung PROM digital out-of-home networks.

Scala Integrates Trumedia’Allio PROM

Scala has partnered with TruMedia Technologies to provide the AlliO audience measurement system and AlliO Proactive Marketing Solution (PROM) to Scala Certified Partners.

Spain: Altabox’s Kentia Now Includes Trumedia’s Audience Measurement Solution

The digital signage software solution Kentia, from the Spanish company Altabox (Note: Roi Iglesias, editor of Ooh-tv.es, also collaborates with Altabox), now includes TruMedia’s audience measurement solution as well as its trigger marketing service PROM.

TruMedia intros fully-automated web-based reporting system for digital signage
TruMedia has announced what it's calling "a breakthrough in measurement services technology."

 

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