
ruMedia Technologies has announced that its new technology and continuous software development now allows the detection of five age groups.
Looking at me, looking at you: TruMedia's iCapture system measures the ROI of advertising dollars spent on billboards. It sounds like a scary concept for the public, but to ad agencies, Israel's TruMedia is like a dream come true.
TruMedia Technologies has appointed JB&A, a US Channel Management, Solution Provider, Stocking Distributor and Consultant, as an official distributor of TruMedia products in the USA.
Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced that The Nielsen Company will offer complete, on-going measurement for the Samsung PROM digital out-of-home networks.
Scala has partnered with TruMedia Technologies to provide the AlliO audience measurement system and AlliO Proactive Marketing Solution (PROM) to Scala Certified Partners.