Yehud Israel, TruMedia Technologies, a leading provider of real time audience measurement solutions for the retail and the out-of-home display industries, is pleased to announce the launch of its subsidiary in Germany under the leadership of Mr. Daniel Gasser, Marketing & Sales Director of the DACH market. This follows TruMedia's recent office launch in Rome Italy. Mr. Gasser is a highly experienced Business and Project Development Manager in the Digital Signage and Digital Marketing sector, leading companies in their specific markets. His understanding of the digital marketing applications relies on over 15 years' experience in the Digital Signage. In 2008 Mr. Gasser was responsible for the Business Development at Grassfish Marketing Technologies, a leading company for Digital Signage Software. Prior to that, Mr. Gasser founded Relevance consulting company for Digital marketing with partners in the web and mobile technologies. In early 1999, Mr. Gasser founded a DS company which served large brands and retailers and which was sold in 2006.

"When TruMedia's CEO, Moti Gura first revealed his vision to me; I recognized the unique potential and endless possibilities TruMedia's latest products' line offer the retail and the digital signage industries, which is much more than Audience Measurement only! I then realized the market potential is huge and am looking forward to introduce TruMedia's products to the DACH market and to establish a strong and powerful partner network." said Daniel Gasser, TruMedia's new Marketing & Sales Director for the DACH market.

“As previously announced and planned, TruMedia continues to expand its presence in Europe”. Launching the subsidiary in Germany and bringing on Daniel will significantly assist TruMedia in its penetration to the cellular companies, fashion retailers and lottery,” commented Helmut Worner, Geschäftsführer/CEO of TruMedia Technologies. “I am confident that Daniel's familiarity with the industry and his wide personal network established over the years will assist TruMedia in its European continued growth".

TruMedia will be presenting its new products' line in its annual European technical training for partners and distributors, which will take place in Barcelona, Spain on October 26^th , 2011. The new line consists of the SmartScreen ™, SUS™ and the iCapture Mix™.

Contact

TruMedia                                                               

Valerie Liebman                                            

+972  3 734 4777                                                                       

valerie@tru-media.com                                                                                             

About TruMedia
www.tru-media.com         

TruMedia Technologies Inc. (www.tru-media.com) is the leading provider of real-time, automated audience measurement solutions for the retail and out-of-home display industries. Its proprietary and field-tested video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content. Headquartered in Tampa, FL, TruMedia has sales offices and research and development facilities in Israel. The company’s privacy policy ensures that it will not record, share or store any images or personally identifiable data.