Enabling Customers to maximize targeting and revenues
Tel Aviv, Israel, February 9, 2015, TruMedia Measurement, the leading provider of real time audience measurement solutions for the retail, banking and digital signage markets, announced today the launch of a new revolutionary Business Intelligence (BI) platform. Our new platform provides near real-time data for key decision makers including business trends and critical statistical information on their business and industry, enabling enhanced understanding of Customer behavior as well as forecasts on future trends.
The new platform unleashes the potential of targeting customers based not only on their demographics but also by integrating crucial and relevant data on their business, timing, dates, external factors (weather, economic parameters etc) The new platform empowers Customers to leverage audience data with statistical information for increased sales.
“Retailers, banks and many different product and service providers all want and need to know more about their on-site Customers” said Mr. Moshe Shlisel, TruMedia’s CEO. “Information such as who the Customers are and what are their buying habits is critical for real-time on site Customer targeting. The ability to present a tailor made offering for each customer is unique and essential. TruMedia answers this need, operating with the goal of maximizing revenues for our Customers”.
“Merging Customer profile and behavior data with business intelligence information relevant to the store/industry/location provides a new upgraded platform allowing enhanced understanding of Customer trends and enabling the formation of educated business forecasts”.
Mr. Shlisel concluded: “Looking forward, we aim to continue to develop innovative solutions for the benefit of our Customers. We plan to seize opportunities of empowering our Customers with market specific solutions, enabling business growth and increased revenues.”
TruMedia (www.tru-media.com) is the leading provider of real-time, automated audience measurement solutions for the retail and out-of-home display industries. Its state-of-the-art video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content.