Tampa, Florida, April 15th, 2013, TruMedia Measurement, a leading provider of real time audience measurement solutions for the retail chain and out-of-home display markets, announced the introduction of a new evaluation model for audience measurement.
The new evaluation model will enable retailers and advertisers to receive an estimate to the shopper’s age, with a limited variance, and this will provide the flexibility to segment the shoppers according to the customers’ specific needs.
The Company has already received a few initial orders for this new revolutionary measurement platform.
The new platform will be applicable to all of TruMedia’s audience measurement solutions including: Allio, iCapture mini, iCapture max, iCap and SmartScreen.
TruMedia’s proprietary technology can be utilized in the retail segment in four different layers of decision. Window displays- measuring the effectiveness’ of window displays over time; Advertising budget- optimizing the total national advertising budget by measuring the effectiveness of each advertising channel; Sales team- measuring and comparing sales teams in different stores; Point of Sales- targeted product advertising to maximize sales at the decision making point.
TruMedia CEO said: “As we recently stated, we see significant potential for our audience measurement solutions in the growing retail segment. As competition in the retail segment intensifies, retailers want to maximize their ability to catch their shoppers’ attention with the best targeted offering per shopper. Our new platform will enhance retailers and advertisers targeting since they will be able to tailor-made their advertisements broadcasted based on the shoppers’ gender and exact age, thus enabling real-time selection of the most appropriate broadcasted content per shopper”.