TruMedia Introduces New Measurement Model for Maximizing Shoppers Targeting

TruMedia Introduces New Measurement Model for Maximizing Shoppers Targeting

Tampa, Florida, April 15th, 2013, TruMedia Measurement, a leading provider of real time audience measurement solutions for the retail chain and out-of-home display markets, announced the introduction of a new evaluation model for audience measurement.

The new evaluation model will enable retailers and advertisers to receive an estimate to the shopper’s age, with a limited variance, and this will provide the flexibility to segment the shoppers according to the customers’ specific needs.

The Company has already received a few initial orders for this new revolutionary measurement platform.

The new platform will be applicable to all of TruMedia’s audience measurement solutions including: Allio, iCapture mini, iCapture max, iCap and SmartScreen.

TruMedia’s proprietary technology can be utilized in the retail segment in four different layers of decision. Window displays- measuring the effectiveness’ of window displays over time; Advertising budget- optimizing the total national advertising budget by measuring the effectiveness of each advertising channel; Sales team- measuring and comparing sales teams in different stores; Point of Sales- targeted product advertising to maximize sales at the decision making point.

TruMedia CEO said: “As we recently stated, we see significant potential for our audience measurement solutions in the growing retail segment. As competition in the retail segment intensifies, retailers want to maximize their ability to catch their shoppers’ attention with the best targeted offering per shopper. Our new platform will enhance retailers and advertisers targeting since they will be able to tailor-made their advertisements broadcasted based on the shoppers’ gender and exact age, thus enabling real-time selection of the most appropriate broadcasted content per shopper”.

 About TruMedia

TruMedia is the leading provider of real-time, automated audience measurement solutions for the retail and out-of-home display industries. Its proprietary and field-tested video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content. The company’s privacy policy ensures that it will not record, share or store any images or personally identifiable data.


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