Or-Yehuda, Israel, July 3, 2014, TruMedia Measurement, a leading provider of real time audience measurement solutions for the retail and digital signage markets, announced today the rebranding of the company including a new mission and visual identity. TruMedia redefined its mission to help customers unleash the potential of targeting customers in real-time based on comprehensive advanced solutions. The Company unveiled a new logo and launched a new website based on a new visual identity of empowering customers to leverage audience data for increased sales. The company addresses the growing need for audience measurement solutions in the retail and digital signage markets with its innovative solutions and robust platform.
This step follows the establishment of a new management team led by CEO Moshe Shlisel ten months ago. These management changes were intended to drive revitalization and growth in the company’s business and to expand operations globally.
Mr. Moshe Shlisel, TruMedia’s CEO commented: “Our rebranding coincides with our mission of repositioning TruMedia in the context of the environment it operates in. We believe that it is an important indicator of who we are and what we stand for. We are taking the opportunity to strengthen and modernize how we represent ourselves in markets around the world to our clients and the communities in which we operate”
“We see significant potential for our audience measurement solutions” Mr. Shlisel added. “As retailers and advertisers bottom-line mindset is forcing greater accountability in all forms of merchandising, retail sales and marketing expenses, there is a growing requirement to prove their return on investment. As a result, accurate and standardized metrics for audience impressions are needed more than ever to measure, maximize and validate advertising and retail expenditures. The TruMedia solutions address this exact need”.
Mr. Shlisel concluded: “Looking forward, we are accelerating our efforts in driving innovation and new business creation. This is a time of major evolution for the retail and digital signage industries and an exciting time for TruMedia. The Out Of Home advertising market is seeking an accurate tool for measuring actual viewers and rating of the content played and we provide such a solution. Equipped with our new team, new mission and new brand identity, we plan to further leverage the opportunities in our space and to empower our clients to grow their business and increase sales”.
TruMedia (www.tru-media.com) is the leading provider of real-time, automated audience measurement solutions for the retail and Out-Of-Home display industries. Its state-of-the-art video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content.