TruMedia Announces New Partnership in Turkey for Further Expansion in the Middle-East

TruMedia Announces New Partnership in Turkey for Further Expansion in the Middle-East

Tampa, Florida, July 26, 2012, TruMedia Technologies Inc., a leading provider of real time audience measurement solutions for the retail chain and out-of-home display markets, announced a new partnership in Turkey under the leadership of Mr. Cihan Gurkan. Mr. Gurkan is a highly experienced marketing professional. He holds over 10 years of specific experience in distribution channels, e-commerce and the retail chain industry. This step follows TruMedia’s previous launch of offices in Germany and Italy.


Mr. Gurkan, head of TruMedia Turkey, commented: “We are excited about this new opportunity to introduce TruMedia’s unique state-of-the art products to the European and Middle-East store chain and digital signage markets. We believe that the market potential is significant and that together we can become a significant player in the retail chain and digital signage industries”.


“As previously announced and planned, TruMedia continues to expand its presence globally”. This new partnership in Turkey will enhance TruMedia’s penetration in the European store chain market and will facilitate expansion into new regions, like countries in the Middle East,” commented TruMedia Technologies CEO. “I am confident that Mr. Gurkan’s familiarity with the retail industry and his broad personal network, established over many years, will enhance TruMedia’s global growth”.


About TruMedia

TruMedia Technologies Inc. ( is the leading provider of real-time, automated audience measurement solutions for the retail and out-of-home display industries. Its proprietary and field-tested video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content. The company’s privacy policy ensures that it will not record, share or store any images or personally identifiable data.



Ayelet Shaked


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