The market need
Shopping mall managements want to know who their customers are in order to be ready with a targeted offer. Knowing the demographics (gender and age group) of the shoppers, when they shop, where they stay the longest, what are the busiest areas in the mall and what they look at is critical for maximizing their targeting efforts, thus, improving sales.
The TruMedia Solution:
TruMedia offers shopping malls a solution to analyze customer profile and behavior in key areas of the shopping mall. It provides answers to questions like: what is the customer distribution throughout the day (total and by demographics), what are the busiest areas in the mall, what are customers’ preferred routes and what do customers look at and for how long.
The solution is a complete turnkey solution that provides answers to this need of better understanding and targeting the Shopping Mall customers. It combines people counting with demographic measurement functionalities. As a result, the information provided includes the number of customers entering the mall, their demographics (gender and age group), their distribution throughout the day, what they saw and for how long they looked. TruMedia goes beyond audience measurement, the real-time metrics make it possible to target the current viewing audience with a sales and advertisement offering based on their demographics.
The solution is scalable, thus, management can choose to expand the scope of information it requires. It can start with the entrances for people counting and then add sensors for full demographic measurement of the customers at key points. Later, it can expand to cover the entire shopping mall, enabling full analysis of customer flow and behavior in the mall.
- Shopping mall patterns: measure where customers go to most in the mall, in total and by demographics and based on this manage promotions for the relevant audience.
- Target product advertising at key points in the mall based on customer’s demographics to maximize sales.
- Enables planning shopping mall promotions and advertisements for different demographic groups based on their shopping hours.