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The market need

Retailers want to know who their customers are in order to be ready with a targeted offer. Knowing the demographics (gender and age group) of the shoppers as well as where they stay the longest in the store, when they shop, what they look at and what are the conversion rates are all powerful tools that enable maximizing the retailer’s targeting efforts, thus, improving sales.

In addition, most of the time ads displayed on screens in and out of stores are not effective in reaching their target audiences. Retailers can increase their revenues if they can automatically target their customers’ with the most suited advertisement.

The TruMedia Retail Solutions

TruMedia offers retailers a solution to analyze customer profile and behavior in key retail areas.
The solution is a complete turnkey solution that provides answers to the retailer’s need to understand and target his customers.
The solution combines people counting with demographic measurement functionalities. As a result, the retailer is provided with information regarding his customers’: gender and age group, what they saw in the store and for how long they looked. In addition, what is the total number of customers entering the store along with their distribution throughout the day for each store (in terms of demographics). TruMedia goes beyond audience measurement, the real-time metrics make it possible to target the current viewing audience with a sales and advertisement offering based on their demographics. Precise targeting means maximizing in-store advertising efforts leading to increased sales.
This claim is also supported by recent research studies that show that targeted advertising at POS (Point of Sale) is cost-effective and positively impacts in-store sales.

TruMedia provides a Retail Solutions that

  • Analyzes customer in-store patterns.
  • Compares conversion rates between stores.
  • Provides gaze and dwell time data, generating opportunity to see information.
  • Optimizes placement of displays for maximum exposure.
  • Analyzes product sales in correlation to the time the product advertisement was played.
  • Maximizes effectiveness of in-store advertised content by displaying targeted content based on customers’ demographics.
  • Provides relevant information on the customer that viewed the ads played (age, gender).

Results

Targeted Sales match the store offering to customers’ profile and behavior in order to maximize sales.

In-Store patterns measure where customers go to most inside the store, in total and by demographics and based on this management can optimize the sale processes.

Targeted advertising target product advertising at strategic locations based on customer’s demographics to optimize revenues.

Conversion rate measure and compare different stores within the chain in terms of conversion rate (total and by different demographics).

Benchmarking measure and compare different stores within the chain based on all management’s relevant and chosen indexes.

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