PROactive Marketing for Out-of-Home Digital Advertising
Targeted advertising for out-of-home displays is an effective way to increase the return on advertising dollars. TruMedia PROM enables real-time advertising that targets the current audience, without relying on statistical audience models or on viewer cooperation. Using PROM advertisers can adapt their content in real time to match the viewing audience for truly pro-active advertising.
Full Integration with CMS providers
TruMedia’s demographic measurement solution integrates with business applications via its Application Programming Interface (API). For example, TruMedia’s Allio PROM integrates with Content Management Systems enabling to proactively change content in order to deliver the right message to the right audience at the right time. Using a real-time communication interface the TruMedia Systems provide the current audience composition by gender and age group to Media Players who then can select and present the most appropriate content to the specific viewing audience.
TruMedia’s solutions were already successfully integrated with the content management systems of over 20 leading IT providers:
Impulse IT Solutions
Admira Digital Networks
Nexos on Demand
Currently in the process of integrating with: