PROactive Marketing for Out-of-Home Digital Advertising

Targeted advertising for out-of-home displays is an effective way to increase the return on advertising dollars. TruMedia PROM enables real-time advertising that targets the current audience, without relying on statistical audience models or on viewer cooperation. Using PROM advertisers can adapt their content in real time to match the viewing audience for truly pro-active advertising.

Full Integration with CMS providers

TruMedia’s demographic measurement solution integrates with business applications via its Application Programming Interface (API). For example, TruMedia’s Allio PROM integrates with Content Management Systems enabling to proactively change content in order to deliver the right message to the right audience at the right time. Using a real-time communication interface the TruMedia Systems provide the current audience composition by gender and age group to Media Players who then can select and present the most appropriate content to the specific viewing audience.

TruMedia’s solutions were already successfully integrated with the content management systems of over 20 leading IT providers:

Cisco

Impulse IT Solutions

NC4U

Scala    

 dZine

Coolsign

 C-nario/YCD

 Admira Digital Networks 

 Altabox

Nexos on Demand

Industry Weapon

xFactor Communications

SYSDATA

Panasonic

POLTV/DSCP

Reflect

Icon Multimedia

Narrow cast

Samsung         

Currently in the process of integrating with:

Grassfish

Telefonica

 Joan Ryan

 Clear Channel