View a short video demonstrating how TruMedia's audience measurement solutions comply with privacy laws worldwide.
In advertising these days, the brass ring goes to those who can measure everything. New York Times, 31 May, 2008
With the increased popularity of out-of-home advertising and the exponential growth of the digital signage industry (translating into billions of dollars), there has been no accurate measurement system in place. Television has Nielsen and radio has Arbitron, but the out-of-home industry has grown up quickly without an accurate and reliable third-party measurement solution. Our company, TruMedia Technologies, realized that need and has created a robust, scalable, turnkey audience measurement solution.
To further advance these principals, we are working closely with the Out-of-home Video Advertising Bureau (OVAB) to help develop a comprehensive set of standards that address both methodology and metrics for the out-of-home measurement industry including the buying, planning and selling community. Within those standards will come a quality control element that every vendor and advertising agency must agree to in order to use our products and services.
We further challenge the industry to adopt a standard, akin to our own that categorically prohibits the storing of images or any other personally identifying information without prior consumer consent. This will allow our industry to grow and provide responsible currency measurement of out-of-home media without compromising the important principals of privacy in our society.
TruMedia products are fully respectful of the audience's privacy: no images are ever recorded, and no uniquely identifiable data can be extracted. View TruMedia's signed privacy statement