NoviSign digital signage adds targeted advertising capabilities with TruMedia audience measurement solution
Enables Real-Time Measurement of Media Exposure & Targeted Advertising
Tel Aviv, Israel, June 22, 2016, TruMedia Measurement Ltd the leading provider of real time audience measurement solutions for the retail, banking and digital signage markets, announced the integration of its capabilities with NoviSign Digital Signage
NoviSign added a demographic sensor for triggering creatives to its cloud digital signage software solution, as part of integrating with TruMedia solution. This allows adding targeted advertising and audience measurement to a running playlist on an Android device using a camera.
“The new feature takes our DS solution to the next level of instructiveness as the content is delivered exactly to the audience it was meant for, thus improving effectiveness of the ad, the solution enables to change in real time content played, in order to deliver the right message to the right audience at any given time” says Gil Matzliah CEO of NoviSign
“This collaboration of leveraging the digital signage using our audience measurement technology will bring the digital signage abilities to their next level, providing the ability to quantify the audience and enable the users to measure and understand the effectiveness of the content, the location and the target audience thus optimizing the use of the digital signage solution ” – says Mr. Jonathan Moav, CEO of TruMedia.
TruMedia’s technology, through advanced imaging systems, delivers accurate viewing measurements for out-of-home advertising networks. The technology automatically detects and tracks viewers’ faces in order to measure true visual exposure to media and merchandise while fully respecting the customers’ privacy. No images are recorded, and no uniquely identifiable data can be extracted. The data collected is anonymous. Images from the company’s sensors are processed and converted in real-time into data.
TruMedia (www.tru-media.com) is the leading provider of real-time, automated audience measurement solutions for the retail and Out-Of-Home display industries. Its state-of-the-art video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content.
Novisign Digital Signage offers Digital Signage Software as a Service and supports hundreds of screens around the world in educational institutions, small businesses, retail stores, restaurants, and corporations. They aim to serve any business that has existing hardware platforms, such as Windows-based PC and Android-based devicesContact