Yehud, Israel, June 25, 2012, TruMedia Technologies Ltd., a leading provider of marketing optimization and audience measurement solutions for the retail store chains and the out-of-home digital signage networks, announced today that Neo Advertising has reached an agreement with OJD Interactiva regarding auditing digital signage networks in major shopping malls in Spain. According to the agreement, OJD Ineractiva will audit the digital screens at GolT Centros Comerciales in some of the most important shopping centers in Spain.
The auditing includes audience measurement that is based on TruMedia’s facial recognition technology. Special sensors compilate traffic information, attention to the contents and even the gender and age of the screen viewers. These sensors are placed on top of the screens at GolT Centros Comerciales networks in order to measure visual attention towards the screens. Based on this information, OJD Interactiva provides the audience certificates. TruMedia is a leading provider of real-time, automated audience measurement solutions. Through advanced imaging systems, based on video analytics, the Company delivers accurate viewing measurements for out-of-home advertising.
“It is important that digital signage can show with data and numbers its efficacy and for this reason we have bet for the measurement and for auditing the information of our network, which is already present in 30 shopping centers and has more than 220 screens” said Roi Iglesias, Neo Advertising CEO. “We believe that this kind of data is very important in this new digital out-of-home advertising arena”.
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