People counting devices provide business critical information by measuring pedestrian traffic in the retail environment. By comparing audience counts to overall traffic, audience conversion ratios can be derived to determine the effectiveness of the display in attracting the potential audience.

iTally™ product line is a video-based people flow and traffic counter solution that automatically detects, track and counts people as they pass through any predefined entry or exit point (such as stores or malls), or if they gather around any area of interest. iTally™ is comprised of a smartbox- a small video processing box and one  iTally solo or several special iTally™ sensors iTally duo.

iTally™ can provide the following information:

  • Traffic Information – the number of people who crossed a user-defined virtual line (in each direction)
  • Occupancy Information – the average occupancy in a predefined area
  • Dwell Time – People’s average dwell time in a predefined area, generating opportunity to see information.

All of the information collected by the iTally™ solution, is uploaded to TruMedia’s portal via the Internet, where it is stored and transformed into easily comprehensible statistics and graphs, that can be viewed and analyzed at any time, by certified users.


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