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iCaptureMix

iCapture Mix is a Flexible Audience Tracking and Demographic Counting system. It is comprised of a dual sensor analytics device furnishing the aggregate of both the iCapture and iTally benefits in one comprehensive solution. The system provides great benefits for retailers who wish to increase their revenue and reduce their expenses.
It furnishes the following information:

Sensor A

  • Demographics counting – customers percentages according to age group and/or gender
  • Window Display analytics – Viewers, exposure time & demographics.
  • Street flow – how many people passed the window display and did /did not look for more than x sec.
  • Total and average time customers looked at a display vs. the time they were near the display but did not look directly at it (opportunity to see data).
  • Percentage of shoppers approaching the product displayed.

Sensor B

  • Flow counting – aide in measuring sales vs. traffic. Which are the bottom 10-20% performing stores/units/branches?
  • The number of people in a specified area (at a store or at a promotion area) and their dwell time.
  • Queue counting – How long is the queue? Should an additional cashier be opened?

Back Audience Measurement Solutions

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