iCapture is a flexible audience measurement system that accurately measures audience attention towards screens and displays. It serves both real-time Proactive Marketing (PROM) and audience measurement via the TruMedia’s Dashboard.

While iCapture Solo can measure visual attention to one screen,iCapture Duo has the flexibility of measuring two separate screens in different locations), thus, optimizing functionality and operating costs.

The iCapture system comprises the following:

  • One (solo) or Two (duo) iCapture sensors. The sensor is a Wide Dynamic Range (WDR) high end camera, with a selection of lenses depending on the customer’s specific needs. A wide angle lens for detection of up to 4 meters and a narrow angled lens for a detection of up to 10 meters.
  • iCapture SmartBox - a small video processing box.

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