TruMedia iCapture Product line
iCapture accurately measures audience attention towards screens. It serves both real-time Proactive Marketing (adapting content played based on the viewer’s demographics) and audience measurement via the TruMedia Dashboard. iCapture measures shopper behavior near end-cap POP stands, monitors and product displays. It is comprised of a smartbox- a small video processing box and one or several sensors. Relying on state-of-the art, video analytics technology, iCapture automatically detects and tracks faces captured by the small sensors.
Customers’ attention and behavior are measured in 5 ways:
- Did the customer approach the product /display/screen?
- Did the customer actually stop to look at the product/display/screen?
- For how long did the customer look at the product/display/screen?
- For how long was he in the area?
- Who is the customer (gender and age group)?