iCapture Product line

image

TruMedia iCapture Product line

iCapture accurately measures audience attention towards screens. It serves both real-time Proactive Marketing (adapting content played based on the viewer’s demographics) and audience measurement via the TruMedia Dashboard. iCapture measures shopper behavior near end-cap POP stands, monitors and product displays. It is comprised of a smartbox- a small video processing box and one or several sensors. Relying on state-of-the art, video analytics technology, iCapture automatically detects and tracks faces captured by the small sensors.

Customers’ attention and behavior are measured in 5 ways:

  • Did the customer approach the product /display/screen?
  • Did the customer actually stop to look at the product/display/screen?
  • For how long did the customer look at the product/display/screen?
  • For how long was he in the area?
  • Who is the customer (gender and age group)?

iCapture Audience Measurement Solutions iCaptureMix Audience Measurement Solutions Allio Audience Measurement Solutions

seta

Subscribe to our mailing list

* indicates required
Contact us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Questions, issues or concerns? I'd love to help you!

Click ENTER to chat