The iCapture Mini™ is a flexible audience measurement system used for smaller digital screens in public places such as stores, malls and gas stations.

Retailers and advertisers position small LCD screens adjacent to product displays with the objective of attracting attention and informing shoppers of the benefits and qualities of the displayed brand. Digital screens are also mounted at checkout lines, place in customer waiting areas and installed in interactive mechanisms such as kiosks, gas pumps, and ATMs enabling retailers and advertisers to deliver targeted messages to a captive audience. The ability to measure these screens would help advertisers to evaluate advertising effectiveness and maximize advertising value.

TruMedia’s iCapture™Mini is an out-of-home audience measurement solution for smaller screens and screens located where the audience is most likely to be watching from closer proximity or within a narrower field of view. Retailers and advertisers can now measure how many people watched these screens, how long they looked, what ads were they exposed to and the demographic make-up of the audience. iCapture Mini enables retailers to:

• Measure and improve the effectiveness of smaller displays
• Make educated decisions regarding advertising content
• Adapt content in real-time based on audience demographics

TruMedia's iCapture Mini audience measurement comprises of the following:

1. One (Solo) or Two (Duo) iCapture Mini™ Sensors - Wide Dynamic Range (WDR) high end cameras, which can mount a selection of lenses depending on your specific needs:

• 120° wide angle lens for a detection of up to 3.6m
• 90° midrange lens (default) for a detection of up to 5m
• 45° narrow angled lens for a detection of up to 12m

2. iCapture Mini™ SmartBox™ - a small video processing box

iCapture Mini™ accurately measures audience attention towards small screens, where the audience is most likely to be at closer proximity or a narrow field of view. It serves both real-time Proactive Marketing (PROM) and audience measurement via the TruMedia’s portal. iCapture Mini™Duo has the flexibility of measuring two separate screens in different locations (An iCapture Mini™ Duo with a 45° narrow angled lens can thoroughly cover a wide 90° area at a distance of 12m).