The iCap™ measures shopper's behavior near end-cap POP marketing communications, monitors and product displays.  Relying on proprietary, video analytics technology, iCap automatically detects and tracks faces captured by small-form-factor iCap sensors.

Shopper's attention and behavior are measured in 4 ways:

Did the shopper approach the end-caps?
Did the shopper actually stop to look at the end-cap?
Did the shopper stopped? If so for how long?
Who is the shopper (gender and age?)