News & Events

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TruMedia in the News

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NoviSign and TruMedia set out to measure audience engagement with customized advertising and found a stunning 92% engagement rate.

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The airport of the Danish capital has driven the digitization of the airport in recent months: After a rollout of 500 DOOH screens for Airport Advertising and the associated installation of a measurement system that is real-time capable.

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TruMedia Technologies has announced that its new technology and continuous software development now allows the detection of five age groups.

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TruMedia Technologies Inc. has appointed George E. Murphy, former SVP Global Marketing of Daimler Chrysler, as Chief Executive Officer. TruMedia has also announced the opening of the official company headquarters in Tampa, Florida, USA.

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Looking at me, looking at you: TruMedia's iCapture system measures the ROI of advertising dollars spent on billboards. It sounds like a scary concept for the public, but to ad agencies, Israel's TruMedia is like a dream come true.

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TruMedia Technologies has appointed JB&A, a US Channel Management, Solution Provider, Stocking Distributor and Consultant, as an official distributor of TruMedia products in the USA.

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Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced that The Nielsen Company will offer complete, on-going measurement for the Samsung PROM digital out-of-home networks.

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Scala has partnered with TruMedia Technologies to provide the AlliO audience measurement system and AlliO Proactive Marketing Solution (PROM) to Scala Certified Partners.

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The digital signage software solution Kentia, from the Spanish company Altabox (Note: Roi Iglesias, editor of Ooh-tv.es, also collaborates with Altabox), now includes TruMedia’s audience measurement solution as well as its trigger marketing service PROM.

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TruMedia has announced what it's calling "a breakthrough in measurement services technology."

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