A Leading consumer goods brand wanted to go digital.
Going digital is a needed transition for today’s retail stores, shopping malls, and digital signage players who seek digital content solutions to promote and enhance sales. In Scandinavia, a leading retailer of consumer electronics was seeking an all in one solution for targeted advertising content in its stores.It is well known that Interactive kiosks in stores bring attention to a brand by inviting action. When adding to these screens real-time audience identification features on the viewers (gender and age group), a customized advertisement can be delivered, resulting in improved sales for the brand and store.
Through the easy integration of the TruMedia PROM (Pro Marketing ) solution, based on state- of the art video analytics, with the content management player in the kiosks, a powerful targeted platform was developed.The media player receives real-time direct information from the TruMedia device and enables the player to automatically choose the customized advertisement based on the demographics of the shopper viewing the screen.
- The store was able to customize its offering to the shoppers, which triggered action (buying) and led to a 13% increase in sales of the brands advertised on the screens.
- The embedded digital signage solution installed enabled measurement of the advertisement played, and the fee the brand paid for its advertisement was depended on the viewing times of its ad.
- Advertisements that did not provoke action by the viewers were reviewed periodically and replaced by action triggering ads.
- TruMedia’s partner in the project can now deploy the integrated solution in any retail or shopping mall environment, seeking a smart interactive kiosk solution.