Products

Allio - Audience Measurement System for Out-Of-Home Digital Displays

The AlliO automatically detects and tracks viewers' faces captured by high-resolution wide dynamic range sensors. Relying on proprietary, video analytics technology, the AlliO generates true viewing data for digital displays and screens by analyzing face images of people watching the displays.

The system is easy to set up and operate - all the operator needs to do, is to install and orient the sensors. The AlliO does all the rest.

Features & Benefits

  • True audience counts: AlliO provides a true count of impressions with an accuracy that surpasses any other direct or indirect measurement technology.
  • Detailed, real-time information: AlliO provides more than just viewer counts. Demographics segmentation and face-towards time measurement allow better media planning and targeted advertising.
  • Proactive: Viewer counts, behavior and demographics are obtained in real-time and can be used in the media streamer to select and possibly modify the advertisement, tailoring it to AlliO.
  • Non Cooperative: AlliO does not require audience cooperation for measurement or for gathering demographics, thus providing true and unbiased information.

Unlike most DS measurement solutions, the AlliO uses a unique wide dynamic range sensor which can detect viewers at wide angles of up to 125 degrees. 

The AlliO , like all TruMedia products, is fully respectful of the audiences privacy: no images are ever recorded, and no uniquely identifiable data is extracted.

 

 

 

 

Download Allio Brochure
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