The Market Need
As digital signage networks and out-of-home advertising proliferates, there is a growing requirement on the part of marketers and advertisers to prove their Return on Investment (ROI). As a result, accurate and standardized metrics for audience impressions are needed to measure, maximize and validate advertising and retail expenditures. Recently, in several countries in Europe, digital signage measurement has become a standard.
On the retail side, retailers today are all doing more with fewer resources. This bottom-line mindset is forcing greater accountability in all forms of merchandising, retail sales and marketing expenses. Retailers want to know more about their customers. They are seeking a tool to analyze customer profile and behavior trends in key retail areas in order to maximize sales.
TruMedia provides a technological solution
TruMedia provides a solution, based on state of the art video analytics technology that generates true viewing data for digital signage and product displays by analyzing facial images of people. The technology automatically detects and tracks viewers’ faces in order to measure true visual exposure to media and merchandise.
TruMedia’s solutions provide specific knowledge that includes the passers & shoppers: gender, age group, what did they see and how long they looked. TruMedia goes beyond just audience measurement, the real-time metrics make it possible to target ads to the current viewing audience based on its demographics.
Global presence and leading customers
TruMedia has a global presence with offices and partners in the USA, Europe and Australia. The company has prominent international customers including: leading mobile operators, media advertisers, leading convenient stores, banks, shopping malls, food and fashion retail chains.