TruMedia Technologies Inc. is a leading provider of real-time, automated audience measurement solutions. Our advanced imaging systems deliver accurate viewing measurements for out-of-home advertising.
With the increased popularity of out-of-home advertising and the exponential growth of the digital signage industry, TruMedia foresaw the need for real-time audience measurement and undertook the task of creating robust, scalable, turnkey audience measurement solutions. Now, using TruMedia's iCapture Mini, iCap and iTally, companies can measure the number of viewers and the level of their interest when advertising on digital signs, kiosks, TV monitors, branded fixtures, display windows, end-caps and in-store product displays.
The digital signage, in-store advertising and out-of-home TV markets are booming with the new technologies attracting the attention of an increasingly mobile society, but until now, that audience has been unmeasured.
TruMedia technology helps you answer the following pertinent questions:
Who is your audience?
How many are watching?
What did they see?
How long do you have their attention for?
Is a display in a particular location getting more audience exposure than other displays?
TruMedia builds upon proprietary video analytics technology developed by TruMedia's engineering group during the past six years within the homeland security industry. This technology detects and tracks viewers' faces in order to measure true visual exposure to media and merchandize. Following a multi-million dollar investment in R&D and the successful development of a ready-to-market audience measurement application, TruMedia officially launched in September 2006.
TruMedia's extensive experience in the commercial environment, together with an unmatched product development team brings, ground-breaking audience measurement solutions to the dynamic out-of-home advertising environment. This unparalleled combination enables TruMedia to lead the way in the delivery of audience measurement systems.
Founded by world-renowned entrepreneurs and video analytics experts, TruMedia is a privately held company and is led by a skilled management team with Head Quarters in the US, an R&D center in Israel and sales offices in The Netherlands, Spain and Italy.